Finback presents

Whale Watching 2023

Founded in 2011, Finback brewery are a New York based craft brewery who brew fun, unique beers made for enjoyment. As they grow from strength to strength, they have also started an annual beer festival, Whale Watching. Delayed by covid, the first Whale Watching event was held in 2022, which i worked on the event branding for, with this follow up carrying on with a similar aesthetic, but this year Finback wanted a space theme.

Cats are often featured in Finbacks beers, as are whales, so this was the only real brief for Whale Watching 2022. A fun piece of artwork featuring a cat riding a whale, as well as XXXX. then as Finback were so happy with the 2022 visuals, they just wanted to develop the story of the cat and whale, only this time with them riding through space.

Initial promotional materials were created, including social assets and print materials. I created a large space background, with various textures and patterns to allow it to be cropped, creating a consistent, but slightly unique image background each time it was cropped.

As well as the initial promotional materials above, a set of Whale Watching 2023 brand assets were created and supplied, including a simple event logo, beer and whale space themed illustrations, background assets and fonts. This was to allow Finback to create a range of consistent assets to help build the events brand across all marketing and events materials. These assets were then used at the event for signage and merchandise including glassware and clothing. (Sadly I don’t have images of them in use, as the event was in America, however the illustrative assets as well as some of the mock-ups provided to Finback for suggested use are below).

To learn more about Finback Brewery, please vist finbackbrewery.com