Vocation Brewery - Sibling Rivalry

To quote Vocation “From our hilltop in Yorkshire we'd rather set benchmarks than trends, only making beer that we're proud to put our name on.” … as part of putting their name on beers they are proud of, Vocation released 12 special beers throughout 2019. Their agency Robot Foods did the creative for these, and I was lucky enough to work on one with them and create the label foe Sibling Rivalry.

This beer is a Southern Hemisphere IPA brewed from both Australian and New Zealand hops… To quote Robot Food… “We decided to celebrate the deep rooted rivalry of these sporting nations and developed the concept of 'Sibling Rivalry', roping in epic illustrator and craft beer super-fan David Hill, who's Instagram feed we've enjoyed for a while.”… Below is the result!

(Can images supplied to me by Robot Food)