Brewser x The Craft Diaries

ProjectX

Brewser offer a beer subscription, giving subscribers access to over 120 of the best independent breweries across the UK.

In their largest project to date, they invited me on board (as The Craft Diaries, my craft beer glass company) to launch ProjectX with them. An Xmas exclusive box that brings together 12 of the UK’s best breweries for 6 astronomical collaboration brews (and of course, we did an exclusive Craft Diaries glass).

The brief

To create 6 unique space inspired labels, a glass and an individual identity for ProjectX.

All illustrations were created with the individual breweries in-mind, giving a subtle nod to each of them by featuring characters they use in labels, or featuring their logos within the illustrations.

ProjectX glass packs sold out 2 weeks before the pack release date, with the packs without a glass selling out a week before the packs were released.

Houston We Have a Cold One

The glass features a full wrap design, including many illustrative nods to the labels and breweries, as well as showing a little story of Astro (Brewser’s astronaut character) being abducted by an alien, before solving their differences over a beer on the other side of the glass.

To learn more about Brewser, visit www.brewser.beer